Amazon To Challenge Direct Selling Companies

The Supreme Court of India advised Amazon Selling Services to quickly seek a hearing with the Delhi High Court to challenge an order made in July in favor of direct selling companies Amway, Oriflame and Modicare. Amazon is challenging the High Court’s order in favor of direct selling companies that e-commerce platforms including Amazon, as well as several others based in India stop selling direct selling products on their platforms without the direct selling company’s consent. The Delhi High Court held that e-commerce platforms are not ‘passive, non-interfering platforms’ and have a distinct advantage of convenience and therefore granted direct sellers interim relief. Amazon is concerned that this will set a precedent for future rulings.