Marketing intelligence firm Numerator recently used its omnichannel shopping panel and data collector to predict that Generation Z could have $143 billion in spending potential.
The data indicated that Gen Z consumers are driven by mobile and experiential shopping, proving that advertising tactics utilizing in-phone apps and social media platforms will continue to be beneficial for brands.
The data collection of over 500,000 consumers found that brands such as Amazon, Target, and Sam’s Club are focusing too much attention on online display and not enough on social and mobile apps. The firm sited that retailers that are making an impression on Gen Z include Cheetos, Powerade, and KitKat.