Alliance in Motion Global, Inc. (“AMG” or the “Company”) is a direct selling company that was founded in 2005 and which distributes and markets food supplements manufactured by Nature’s Way USA, and premium blended beverages.
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
DSSRC identified the following representative product performance claims and earnings claims being disseminated on the Company website and by the Company’s independent salesforce members on social media. DSSRC was concerned that the representative claims below communicate that AMG products can protect against serious health-related conditions including COVID-19 and that AMG independent salesforce members can typically earn significant income through the AMG business opportunity.
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