Instagram introduces more choices for brands and consumers by offering brands the ability to place organic content posts as paid advertisements in user feeds. Brands can now target a wider audience, and consumers gain greater interaction with creators. The photo and video-sharing social media service will also provide tools to customize and improve the experience. Instagram continues to expand its advertising options and e-commerce opportunities, having recently rolled out direct online shopping features as well as new functions that enable creators, such as Kim Kardashian West and Kylie Jenner, to tag products in their posts.
Instagram Continues to Add Paid Advertising Options
