Snapchat has launched more shopping opportunities in its app, letting top influencers have select access to open stores ahead of the crowd. Starting with Kylie Jenner, Kim Kardashian, Shay Mitchell, Spencer Pratt and Bhad Bhabie, Snap Store plans to add official accounts from Khloe Kardashian and Rob Kardashian soon, followed by publishers later this year. Snapchat’s U.S. users can access the shops, powered by Shopify, but due to data-privacy restrictions in some countries, international users will be directed to a mobile website. Snap Store looks to engage users with expanded shopping features while offering creators more ways to generate revenue from the platform.
Snapchat Enables Some Influencers to Sell through App
