Top field leaders share ‘no agenda’ insights for corporate executives
By: Jenna Lang Warford
“Some companies have great products, but they’re not customer focused. Some companies have a great rewards plan, but not great products. It’s like baking a cake; leave out one ingredient, like integrity, then the cake’s going to fall apart.” – Maranda H., Representative, Bella Grace Global
According to the Direct Selling Association, direct selling’s U.S. sales in 2021 beat the record high of 2020 by 6.4% growth. American consumers are more open than ever to purchasing from direct sellers, with 67% liking the personalized service provided. Combine that with the fact that 79% of people looking for entrepreneurial opportunities are favorable toward direct sales (in comparison, “gig work” was only 2 points higher), and it’s possible that the channel could see continued growth.
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