PEOPLE ON THE MOVE – June
Mariela Matute, Tupperware
Mariela Matute has joined Tupperware Brands Corp. as chief financial officer. Matute brings more than 20 years of finance experience in technology, consumer and manufacturing. She previously served as CFO of Calavo Growers. She has also held financial leadership roles for Amazon Business, Driscoll’s Inc., The Chia Co., Henkel, and Procter & Gamble.
Lauren Cummins, Avon
Lauren Cummins has joined Avon Worldwide as vice president of marketing in skin care and personal care. Cummins has over 25 years of international retail experience. She was previously vice president of product and design at Flying Tiger Copenhagen and spent 12 years with The Body Shop.
Celine Del Genes, Herbalife
Celine Del Genes has been nominated to Herbalife Nutrition’s board of directors. Del Genes is currently the global general manager of specialist sports at Adidas AG, where she has spent over 20 years building extensive experience in global product launches. At Adidas she moved into higher roles growing adidas brands.
Jorden Bell, Arbonne
Arbonne has appointed Jorden Bell as chief marketing officer. Bell brings more than 15 years of leadership and strategic branding experience to this new role, including serving as chief brand officer and general manager of Stella & Dot, as well as working at Pottery Barn and Bergdorf Goodman. Bell will now lead Arbonne’s creative strategy.
Eric Haynes, Verona
Verona International Holdings Inc., the parent company of DreamTrips
International LLC, has promoted Eric Haynes to CEO and to its board of directors. Haynes previously served as chief legal officer and chief operating officer. He brings almost 20 years to the role, including time at Mary Kay Inc. and Neora.
Mark and Tammy Smith, Verona
Mark Smith and Tammy Smith, two co-owners of Verona International Holdings Inc., have been appointed to its board of directors. Verona is the parent company of DreamTrips International LLC. Mark Smith, who is currently CEO of DreamTrips, will also serve as chairman. Tammy Smith serves as chief field officer of DreamTrips.
Carmen Wasserman, Le-Vel
Le-Vel has hired Carmen Wasserman as chief legal officer. Wasserman previously served as associate general counsel and data privacy officer at Arbonne, and before that worked with Compliance Legal and Strategic Solutions. She has spent 27 years advising startups as well as larger companies on global laws and regulations.
Clayton Jones, Helo Corp.
Helo Corp., parent company of Vyvo, has added Clayton Jones as chief legal officer. Before joining Helo, Jones served as vice president international and general counsel at Grōv Technologies and, before that, vice president and deputy general counsel at Nu Skin Enterprises. He also practiced law at Dorsey & Whitney.
Lyndi Smith, Young Living
Lyndi Smith has returned to Young Living to serve as chief marketing officer. Smith has more than 20 years of marketing and communications experience. She started at Young Living in 2001, working up to senior vice president of global marketing before leaving in 2021. Smith’s work will now include developing brand, communications and content.
Christopher Beck, Modere
Modere has hired Christopher Beck as chief technology officer (CTO). Beck will lead tech-enabled customer experiences across company channels. He has over 25 years of expertise in IT and most recently served as global head of IT, enterprise systems and PMO at Harry’s. Beck also has directed IT systems for Tapestry and Merrill Lynch.
Dana Fortune, 4Life
Dana Fortune has been promoted by 4Life Research to vice president of marketing and sales initiatives. At 29, Fortune is its youngest VP and represents a new generation of 4Life leaders. She joined the company in 2018 and has advanced in the marketing department to lead digital marketing. Before 4Life, she spent three years at LifeVantage.
Terry White, Saladmaster
Saladmaster, a Regal Ware brand, has named Terry White as the new senior vice president of its Asia Pacific Region. White formerly held roles focused on the Japanese market at Rodan + Fields, Kyani, Toys “R” Us, Neways, Amway, and Komorebi Consulting and brings over 20 years’ experience in direct sales and consumer products to Saladmaster.
Josh Paine, IDLife
IDLife has named Josh Paine as president and CEO. Paine’s over 20 years’ experience includes leading companies as a top executive as well as building profitable organizations, such as WorldVentures, ROVIA, and CheapCaribbean.com, through “conscious capitalism.” He will now assume IDLife’s daily leadership responsibility.
Julia Ku, ASEA
ASEA has hired Julia Ku as vice president of Asia. Ku will focus on driving sales and field initiatives in Hong Kong, Malaysia, Singapore and Taiwan, and lead strategy development. She has over 20 years of experience in direct selling, with previous executive roles in China focused on sales strategy, incentive program development and training.
Andreana Flores, APLGO
Andreana Flores has been named country manager of APLGO Philippines. A legal adviser by profession, Flores joined direct selling five years ago. She recently served as an international market coordinator for several companies launching in Asia, South Africa, and Europe. She will now focus on business development and customer service.