His thoughts on his latest partnership endeavor and preparing their new company for growth.
By: David Bland
Bellia CEO Antonio Barrera is a born entrepreneur. His antique repair business in Mexico evolved into a major furniture exporter. Barrera then took over a prestigious French skincare brand that he still manages today. But his life changed completely when his longtime business partner, Gonzalo Artiach, introduced him to Curves founder Gary Heavin—the man that Ernst and Young named the best entrepreneur in the United States. Together, Barrera, Artiach, and Heavin successfully sold Curves franchises around the world and now will apply the power of their partnership to direct selling’s newest jewelry startup, their mutual creation, Bellia.
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