EU Regulators Issue Sweeping Proposals Affecting Direct Sellers

Cultural differences create challenges and opportunities for regulators and companies

By:  David Bland

European policy and decision-making are always cyclical. There are different cycles of policymaking, and we’re in different phases of policy proposals that affect the direct selling sector.

—Laure Alexandre, Executive Director, SELDIA

On Jan. 7, 2020, the European Parliament and Council of the European Union entered into force a comprehensive legislative Directive. Often referred to as the Omnibus Directive as part of the “New Deal for Consumers,” Directive (EU) 2019/2161 was crafted to bolster consumer rights within today’s modern digital landscape.