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Direct Sellers Adapt to ‘New Normal’
FeaturesNews

Direct Sellers Adapt to ‘New Normal’

Companies shift sales online, increase engagement as crisis continues

By:  David Rauf

“We want to have open communication at a time when everyone is in lockdown.” 

—Gary Gallant, chief information officer, Isagenix

It’s late in the afternoon one Friday in April, and Isagenix Chief Information Officer Gary Gallant is about to wrap up the work week. But Gallant is going to check one more item off his to-do list—a team meeting.

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May 2, 2020 0 comment
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DSA Urges Congress to Consider Direct Sellers
FeaturesNews

DSA Urges Congress to Consider Direct Sellers

Relief packages could overlook the specific needs of millions of Americans

By:  David Rauf

“We continue to advocate on behalf of direct sellers to make sure we’re top of mind with members of Congress as they consider packages to get the economy rolling.”

—Joseph Mariano, President, DSA

As Congress continues to debate how to minimize damage to the economy wrought by the coronavirus pandemic, the Direct Selling Association (DSA) is urging federal lawmakers to put in place extra protections for direct sellers and independent contractors as part of future stimulus packages.

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May 2, 2020 0 comment
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Combining the Power of Demographics with Psychographics
FeaturesSpecial Report

Combining the Power of Demographics with Psychographics

Understanding what motivates people creates powerful marketing campaigns

By David Bland

The start of this new decade presents a fresh opportunity to reconsider the value of demographic-based business modeling, and point out the worth of including the less tangible, but potentially more powerful, psychographic metrics. Demographics relate facts such as age, gender, employment status, annual income and family size. Psychographics, on the other hand, reveal more complex data points such as attitudes, interests, lifestyle choices and values.

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April 1, 2020 0 comment
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Former IBO Sues Amway for Wages
FeaturesNews

Former IBO Sues Amway for Wages

California case tests new employment law

By  Rick Redding

“The whole idea of a gig economy doesn’t work if it’s an employer-employee relationship. The direct sales industry couldn’t exist.”   

—William Miller, shareholder, Buchalter

“The language in AB5 is further evidence why Amway IBOs and all direct sellers in California and across the country are independent contractors.”

—Brian Bennett, VP of government affairs  and policy, DSA

The direct selling business is built on a simple concept—individuals can purchase a starter kit to become an independent business owner (IBO), and then they may spend as much or as little time building that business through the sale of products and the recruitment of others to also sell products.

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March 1, 2020 0 comment
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Women in the C-Suite
Special Report

Women in the C-Suite

Overwhelmingly female in the field, many direct selling companies still mostly male in C-Suite

By Jennifer Osborne

“Women need to ask for more than we do; women as a whole, not just executives, need to step up in every department, in every shape, in every form across the board and ask for more.”

— Laura Brandt, President, IDLife 

The most recent Forbes’ 100 Most Innovative Leaders list includes only one woman. This number has raised many questions and debate about inclusion and diversity across the business community.  

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December 1, 2019 0 comment
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California Continues to Chip Away at Independent Contractor Status
ComplianceLegalRisk Roundup

California Continues to Chip Away at Independent Contractor Status

Current effort would enshrine Dynamex standards into state law

By Teresa Craighead

The Equal Employment Opportunity Commission has defined sexual harassment in its guidelines as the following: unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature when:

  • Submission to such conduct is made either explicitly or implicitly a term or condition of an individual’s employment, or
  • Submission to or rejection of such conduct by an individual is used as a basis for employment decisions affecting such individual, or
  • Such conduct has the purpose or effect of unreasonably interfering with an individual’s work performance or creating an intimidating, hostile, or offensive working environment.

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August 1, 2019 0 comment
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