Asma Ishaq, Shaklee Asma Ishaq has joined Shaklee as CEO of its new subsidiary, Liquid Collagen Acquisition Corp. This is the result of Shaklee’s acquisition of Modere’s products and intellectual property, including LiquidBioCell Collagen, which Ishaq created. She has spent more than 25 years in beauty and health and previously
Cindy Monroe, L’BRI Pure & Natural Cindy Monroe has joined L’BRI Pure & Natural as executive vice president of strategic growth. Monroe, who founded Thirty-One Gifts in 2003 and is an industry thought leader, has made this her “next big step” after her company closed in 2024. L’BRI, founded in
Blake Mallen, Herbalife Herbalife has named Blake Mallen chief strategy officer and Pro2col president. Mallen is a seasoned direct selling executive with over 20 years of entrepreneurial experience. He is the co-founder of Pro2col LLC and ViSalus and served as president of Pruvit, which Herbalife acquired in March 2024.
Axel Moricz de Tecso, Avon Intl. Avon International, a subsidiary of Natura &Co, has expanded Chief Commercial Officer Axel Moricz de Tecso’s role to include oversight of its core markets. With Natura since 2000, this adds to his current responsibilities across global sales and omnichannel and is part of a
Tara Eustace, Mary Kay Mary Kay Inc. has named Tara Eustace its chief opportunity and sales officer. Eustace has been with Mary Kay since 1993 and has served in various leadership positions worldwide. She most recently spearheaded its expansions into Hungary and Kyrgyzstan. Now she will lead the newly formed
Stephan Gratziani, Herbalife Herbalife Ltd. has named Stephan Gratziani as CEO in a succession plan. Gratziani spent over 32 years as a top global Herbalife distributor before being appointed chief strategy officer in 2023 and president in 2024. Since joining the corporate office, Gratziani has led key initiatives to modernize
Clayton Jones, 4Life 4Life Research has hired Clayton Jones as chief legal officer (CLO). Jones has spent over 15 years in wellness and direct selling. He most recently served as CLO of Helo Corp. He had also served 12 years at Nu Skin. In this new position, Jones will oversee
Nikki Davis, Young Living Nikki Davis has returned to Young Living as global head of social impact and philanthropy and executive director of The D. Gary Young, Young Living Foundation. Most recently, Davis co-founded and managed a social enterprise in South Africa. She had led the Young Living Foundation from
Michael Nelson, Amway Amway has appointed Michael Nelson as president and CEO. Nelson has spent over 30 years at Amway, leading strategy, supply chain, human resources, and technology. Most recently chief operating officer and chief people officer, he specializes in strategy, people management and development, and global operations. Amrita
Asma Ishaq, Amare Global Asma Ishaq has been named CEO of Amare Global. Ishaq brings over 24 years of extensive leadership and R&D experience in direct selling, having co-founded Jusuru, a health and wellness company, in 2009. It was later acquired by Modere, where she went on to serve as