Clayton Jones, 4Life
4Life Research has hired Clayton Jones as chief legal officer (CLO). Jones has spent over 15 years in wellness and direct selling. He most recently served as CLO of Helo Corp. He had also served 12 years at Nu Skin. In this new position, Jones will oversee legal matters, Affiliate compliance and product registration.
Laurent Billion, LimeLife
LimeLife by Alcone has named Laurent Billion as CEO. Billion has worked with LimeLife since L’OCCITANE Group increased ownership in 2017. He went on to guide in several capacities, such as chief operations officer and chairman. Now, former CEO Madison Mallardi-Bouchard and co-founder Michele Gay have transferred all ownership to L’OCCITANE Group.
Jarom Webb, ASEA
ASEA has appointed Jarom Webb to CEO. Webb joined ASEA in 2009 as a founding executive and had also served as president (2012-2021) and vice chairman of the board (2021-2024). He succeeds Scott Aldred, who is retiring after being with the company for 13 years and serving as CEO since 2023.
Robert Toth, Mannatech
Mannatech Inc. has appointed Robert Toth a vice chairman of its board of directors. He had previously served on the board between March 2008 and May 2023. Toth has more than 40 years’ direct selling experience, having worked with Avon for nearly 30 and consulted for the industry as well.
Seth Niederhauser, Partner.Co
Seth Niederhauser has joined Partner.Co as senior director of human resources. Niederhauser brings more than 10 years of experience in HR leadership roles to his new position with a focus on driving competitive advantages and stability in high-growth companies. He will oversee HR strategy, employment law compliance, performance management and more.
Ketch Su, Partner.Co
Partner.Co has promoted Ketch Su to general manager of Taiwan in addition to his current role as Asia regional sales director. Su will work to establish a robust sales strategy to increase market share across Asia. He had previously been general manager of Taiwan for Kyani, Rain International, Genesis Pure and others.
Steven Fasching, Nature’s Sunshine
Steven Fasching has joined the Nature’s Sunshine board of directors. Fasching brings over 30 years of experience leading financial and strategic planning. He has been chief financial officer of Deckers Brands since June 2018, where he started in 2011. Before that he worked in finance for Princess Cruises for 20 years.
Kelly Newcomer, Norwex
Norwex has hired Kelly Newcomer as chief sales officer. With over 20 years in business development, operations, and field development within the purpose-led DTC category, Newcomer has worked with direct sellers such as Stella & Dot, and Avon, and Arbonne. She was most recently CSO of OHEHOPE Wine.
Richard Higbee, Amare Global
Richard Higbee has rejoined Amare Global as general manager of the Americas. With over 30 years’ experience in direct selling, Higbee was president of sales and a founding executive of the company in 2017. Now he will oversee strategy to advance commercial operations as well as lead education, sales programming and communications.
Chris Beck, Amare Global
Amare Global has hired Chris Beck as chief information officer. Beck brings more than 25 years of global IT leadership experience to the company and will lead IT business growth strategies and enterprise-level system improvements. He previously served as chief of IT for Modere and led IT for Harry’s, Coach and others.
Felicity Sissener, Amare Global
Amare Global has promoted Felicity Sissener to chief marketing officer. Most recently chief digital officer since January, Sissener has more than 20 years of experience working with omnichannel retail brands such as Cartier, David Yurman, and IPPOLITA. She will now guide Amare Global’s digital-first transformation and global omnichannel strategies.
Adam Brotman, Cabi
Adam Brotman has joined Cabi’s board of directors. After starting his career as an attorney in corporate and business law, Brotman has served in leadership roles focused on digital experiences and AI for nearly 30 years. He has worked at companies such as Starbucks, J.Crew, and Brightloom and is co-founder of Forum3.
Beth Kinneberg, Cabi
Cabi has added Beth Kinneberg to its board of directors. Kinneberg has more than 20 years of experience in retail apparel merchandising, including 12 years with Target. She is currently VP of merchandising, women’s apparel and design partnerships for Décor Apparel. She will focus on supporting Cabi in delivering innovative product offerings.
Beatrice Nelson-Beer, Seldia
Beatrice Nelson-Beer has been appointed as chairperson of Seldia, the European Direct Selling Association. Nelson-Beer, chief legal officer of Lifeplus, will take on the role for a second term. As chairperson, Nelson-Beer will look to strengthen Seldia’s advocacy efforts, promote sustainability and ethical practices in the industry, and facilitate collaboration.
New Board Members, Seldia
Seldia’s newly elected Board of Directors are: Frédéric Billon, vice-chairperson (France DSA); Soledad Hijano, treasurer (Spain DSA); Giuliano Sciortino (Italy DSA); Krister Fraser (Sweden DSA); Tomasz Muras (Poland DSA); Gintautas Zaleckas (Baltics DSA); Alessandro Tschirkov (Herbalife Nutrition); Ewa Kudlinska-Pyrz (Mary Kay); and Pontus Andreasson (Oriflame).
