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Direct Selling Critics, Old and New, Join Regulators at Caustic 2-Day Conference

Organizers block channel representatives from contributing

By: David Bland

There were a number of factors that led us to think that the timing was right for this type of conference, including indications from the Federal Trade Commission that they are tightening focus on the MLM industry. —Douglas M. Brooks, Attorney

Anti-MLM influencers appear to be more interested in fostering a cottage industry of their own than they are to an inclusionary dialogue on how best to promote entrepreneurship. —Direct Selling Association

For decades, direct selling’s opponents have worked to challenge the channel from the relatively confined spaces within their respective legal, academic and media circles. The occasional high-profile court case would generate publicity for a few news cycles, and newspaper and magazine articles would follow with passing coverage.

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June 1, 2021 0 comment

Direct Selling Features News

Direct Sellers Break into Livestream Shopping

New trend in digital marketing provides customers with interactive experiences

By: Jenna Lang Warford

Given social distancing and the low win rate of pre-recorded and printed material, livestreaming is a strong avenue to pursue. It’s been used quite successfully in Asia Pacific already. —Damian Mobley, Ex. Dr. of Technology, MONAT Global

Sending an email for a flash sale is almost like ‘junk mail’ now. People aren’t as interested in what they receive in their inbox. —Jason Sicala, Director of Events, The Avon Company

Livestream shopping has arrived in the direct selling channel. With this interactive platform technology, direct sellers are expanding their customer base, increasing sales and generating excitement for their field.

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June 1, 2021 0 comment

Special Report

The Troubling Rise of the Anti-Influencer

Anti-MLM groups are gaining traction on social media, threatening a reputation revitalization for the channel

By: David Bland Editor’s note: In this month’s Special Report, we bring a difficult topic to the attention of executives in the channel. While the “anti-MLM movement” is gaining ground, it is uncoordinated and without leadership. By analyzing the growing anti-influencer communities on social media, we hope to enlighten readers as to the different types of direct selling content and which platforms are most susceptible to targeting, so companies can take action with more informed and effective counter-strategies.

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April 1, 2021 0 comment