By: David Bland
In the wake of the Omicron variant’s global surge, as COVID-19 case counts neared their peak of over 800,000 new cases per day across the U.S., the Federal Trade Commission (FTC) publicized a series of cease and desist demands it sent to 25 businesses over the past six months. Granted under the authority of the COVID-19 Consumer Protection Act, the list included four direct sellers targeted in November and December 2021.
CBD advocates and sellers are celebrating a big win this month after California Governor Gavin Newsom signed into law AB-45, a bill legalizing the sale of dietary supplements, foods, beverages and cosmetics containing the popular hemp-derived cannabinoid.
After nearly three years of debate and negotiations with a slew of opponents, manufacturers and sellers of these products, including many direct selling companies and their suppliers, will finally be able to access the largest state market in the country, representing 20 percent of U.S. wellness consumers.
By: David Bland
Dallin Larsen, a former Ernst & Young National Entrepreneur of the Year and Utah CEO of the Year, founded Vasayo in 2016. Prior to Vasayo, Larsen founded MonaVie in 2005 and grew that company from zero to nearly a billion dollars in annual sales in less than five years. Under Larsen’s direction, Vasayo’s philanthropic partnership with Hearts & Hands for Humanity has generated enough contributions to build more than 130 wells in Tanzania, Africa, delivering clean water to hundreds of thousands of people.
Location: Pleasant Grove, Utah
SSN: Tell us about your history in direct selling.
My first experience with network marketing was with Nu Skin in 1988. I was in my late 20s and living in San Diego, California. I fell in love with the industry and what it could do for me and my family as well as others. About a year later, a gentleman called to tell me about a new company and asked that I meet with the founder. So, I interviewed with Myron Wentz, the founder of USANA. One thing led to another, and the next thing I knew I was heading up sales for that company. We launched USANA in 1991, and I was with them for roughly 10 years. That’s where I cut my teeth and gained a lot of valuable experience.
By: David Rauf
“If I’m a traditional manufacturer of consumer packaged goods and always sold in retail stores, but now because retail stores are closed revenue is cut, I had better be looking at every single channel and opportunity to keep my product in front of consumers.”
—Kerry Tassopoulos, founding member,
The Tassopoulos Law Firm PLLC
There are companies right now doing the type of accelerated growth they have not seen before.”
—Mike Sheffield, CEO, Sheffield Group
When the coronavirus outbreak started spreading across the globe earlier this year, executives at The Body Shop, a U.K.-based skin and beauty product retailer, had some decisions to make.