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Social Tech Benefitting the Channel: Year in Review
Direct SellingNewsSocial Tech Update

Social Tech Benefitting the Channel: Year in Review

Highlights from tech experts’ Social Tech Update columns of 2021

Over the past year, our contributors covered a number of social selling tech strategies making inroads in the channel. For our year-end roundup, we’ve selected their most important takeaways to help direct sellers have an even stronger 2022. Please visit SocialSellingNews.com for the complete articles.

 

Reimagining the Back Office as a Revenue Driver

May 2021 Issue

By:  Connor Hester, Shapetech Solutions

In the past, the goal of the back office was to serve as a central hub for everything a consultant needs to run their business. This has shifted substantially in recent years, with the purpose of the modern, high-performance back office evolving beyond its original purpose of simply providing information. 

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December 1, 2021 0 comment
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Direct-to-Consumer Brands Still Fall Short
ConsumersRetail NewsSpecial Report

Direct-to-Consumer Brands Still Fall Short

Successful direct selling brands require more than influencers and word-of-mouth—they need passion

This new breed of brands leverages digital technology to invent faster, more automated, more personalized purchasing experiences.

“I had this craving to have a field of people who are passionate about my products. You don’t get that with direct-to-consumer.”
— Kevin Hafen, co-founder and CEO, Univia

“Cutting out the middleman” is a phrase well-known to those who utilize the direct selling model to distribute their goods and services, as they focus efforts and marketing dollars on the consultant’s ability to connect with consumers.

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June 5, 2019 0 comment
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