PEOPLE ON THE MOVE – August
Camelle Kent, Thirty-One
Thirty-One Gifts has named Camelle Kent as CEO. Kent assumes the role from Elizabeth Thibaudeau, who joined Thirty-One as acting CEO last July. Thibaudeau will remain a board member. Kent’s career spans over 25 years, and she has grown global brands including Gillette, Timberland, and Avon. Most recently, she was CEO at WellPet.
Dave Nash, 4Life
Dave Nash has been promoted to senior vice president of global markets at 4Life Research. Previously vice president of Greater China, Nash was hired by 4Life in 2018. He has spent considerable time in Asia on behalf of the company and will now continue his work in Asia while broadening his focus to include global sales and operations.
What one thing does our channel need more of?
Danny Lee, President and CEO, 4Life Research
We need more public wins. Influencers who talk about our opportunities like they talk about mainstream gigs. Creative branding efforts that will drive mainstream media recognition. Positive media coverage of the industry is imperative: for legislators, educators, and the general public. We must discover ways to do this, both as individual companies and as an industry at large. Then, when someone embraces one of the unique opportunities we offer, they must enjoy a positive experience. If they do move on to another opportunity or industry, they do so better off than when they began. When our promoters outnumber detractors, public perception will change.
Afif Ghannoum, CEO, BIOHM Health
We need more emphasis on storytelling, and showing how products integrate into and optimize our lives. People come to social media to see what their friends are up to, not to see what their friends are pitching. Posts showing how to beautifully light a living room using candles, or how to infuse a favorite dessert with super greens provides real value to your friends, which in turn will lead them to learn about how to do that using your products. Done right, social selling really is the art of social storytelling. Tell the story, and the products will sell themselves.