What no one is talking aboutBy: Colt Passey Historically, businesses have focused on loss prevention as part of their fraud strategy and want to reduce the impact of fraud on their profit and loss statements. Ideally, they would be able to avoid fraud, but most organizations accept a certain level of fraud-related loss, albeit reluctantly. Implementing strict fraud prevention practices and multi-factor authentication has become standard practice. However, fraud prevention can also focus on trust and safety by not insulting customers—for instance, by incorrectly identifying legitimate interactions as fraudulent and making interactions intolerable through repeated high-friction challenges. While this statement refers to customers, the same applies to distributors.
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