Embracing direct selling as a channel of distribution provides us with great freedom
Brett Duncan is a managing principal at consulting firm Strategic Choice Partners.
Being driven by what people can sell versus what people will buy may sound similar, but they’re actually very different concepts.
Direct selling is changing. We’re in the middle of a shift from point A to point B. We may not be exactly clear on what point B is, but we definitely know that point A is in the rearview mirror.