The World Federation of Direct Selling Associations (WFDSA) today announced global direct sales of USD 179.3 billion for the year-ended December 31, 2020. Excluding China, worldwide retail sales showed a year-over-year increase of 5.8% with all regions around the globe experiencing increases in sales in 2020 versus 2019. Global results, including China, resulted in a sales increase of 2.3%. The industry is growing at a healthy pace with 3-year Compound Annual Growth of 3.0% (excluding China).
Global sales force is 125.4 million independent representatives/distributors, a 4.3% increase over 2019. This figure includes more than 65 million Independent Representatives who are actively working to build their direct selling businesses either as a full-time career or part-time to earn supplemental income.
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