Target Invests $7 Billion to Focus on Customer Experience and Digital Strategies

As more and more retailers are shrinking and closing, Target is expanding with a planned $7 billion investment in store infrastructure to further blend the customer experience with mobile and tech for better service. Executives regularly talk about the goal of making Target “the easiest place to shop in America.” Strategies include free two-day shipping, same day delivery in 46 states, drive up services and order online/pick up in-store options.