Pinterest Creates Unusual Mobile Gift App

Retailers Macy’s, Lowe’s and Kohl’s are all using Pinterest Gift Globe this holiday season, and app which focuses on specific product categories for holiday shoppers. Consumers use Gift Globe by entering information about what they’re shopping for, and then shake their phones to get personalized gift suggestions. They can then purchase any of the items with the press of a button. The large retailers hope to reach a portion of Pinterest’s more than 250 million users with gift suggestions.