Klarna, a global payments and shopping platform, has partnered with Beautycounter, a leader in safer skin care and cleaner cosmetics, to offer customers the opportunity to shop for products with financial flexibility through Klarna’s interest-free installment plan. Klarna also released data from its app that shows Gen Z shoppers in the U.S., known for their value of companies who are transparent, are spending more on clean beauty by nearly 26 percent since the start of the pandemic, the most of any demographic group. Additionally, personal-care products such as sleeping masks, facial protective primers, concealers and peeling solutions are some of consumers’ top picks among the more than 2 million items wish-listed on the Klarna app in the past year. More data to support the clean beauty trend was found when Klarna conducted a consumer survey focused on holiday shopping and found that 79 percent of participants would rather be healthy than wealthy this holiday season. pan-based Kao Corp., the maker of Bioré, Jergens, and Curél brands, also have made a push to increase digital sales efforts, expand e-commerce partnerships, and build customer engagement through online beauty consultations.