Facebook is looking at ways to improve the shopping experience on Facebook and Instagram. The company is running a test with the goal of making it easier for consumers to shop by linking its in-app checkout with its ads system, thus removing the need for consumers to be rerouted to another website. Instagram’s test provides the ability for businesses to tag items in their ad posts. When the consumer taps on an item, they are taken to a product description page within Instagram where they can then purchase the item from the merchant’s mobile site. Both tests are currently limited to a few advertisers such as musicians, athletes, actors and authors. Instagram is still experimenting with ways to integrate a checkout option within the ads.
Facebook Tests New Shopping Features
