Avon announced the launch of a new online content studio powered by production company MediaMonks.
The content studio will provide shareable content for Avon representatives to distribute to customers, as well as collect data in hopes of boosting its omni channel presence and brand relevance as part of Avon’s rejuvenation initiative. James Thompson, chief beauty and brand officer, will lead the initiative with resources including videos, GIFs and gamified content. The initial launch markets include Brazil, Mexico, UK and Russia.