Shifting Direct Selling’s Reputation

Times present new opportunity to focus on customers

“We, as the direct selling community, are stepping up and should continue to be present compliantly with unbridled optimism.”

­—Meredith Berkich, chief growth officer, Jenkon

Reputation is everything, and in direct selling that is especially true. So when the COVID-19 pandemic spread across the globe, it not only spurred double—and in some cases, triple—digit year-over-year growth for the channel this year, it also provided an opening for reputation improvement that many have been looking for during the past decade.