The Association renews commitment to regulatory support, reputation improvement and self-regulation
By: SSN Staff
On June 4, the Direct Selling Association’s (DSA) Strategic Planning Committee unanimously approved the DSA Strategic Plan 2022 to represent the Association’s priorities through 2026. The plan seeks to refine and focus the DSA’s current objectives to meet the marketplace and regulatory changes anticipated in the coming years.
Plan 2022, as it is referred to, lists a number of these changes, including economic uncertainty, demographic changes in the direct selling salesforce, bans of certain business opportunities on social media platforms, attacks by industry critics including short-sellers, and the demand for better data regarding the direct selling business model and company business practices.
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