What’s the most important shift or change for our channel in 2021?
February 1, 2021
The world is now flat. We now all compete on a level playing field: e-commerce. Hence, we will have to find a way to create a virtual product demo experience (which includes the Consultant) that is leaps and bounds better than what e-commerce pure-plays can offer without a Consultant. This hybrid will be based on some “push” e-commerce complemented by the personalized advice from the Consultant. If not, it will be hard for us to stay alive and compete when we carry a 40 percent to 45 percent cost of compensation plans, and they don´t. -— Jacques Mizrahi, CEO, SwissJust
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