Direct sellers should still be prepared for high, competitive threshold and tough regulatory landscape
By: Stephanie Ramirez
In this new era of social selling in the United States, there is a strong focus on customers, so you need a good product. The brand and products are as important as the opportunity.
—Ray Urdaneta, CEO and Co-Founder, MONAT Global
You have to decide beforehand what you’re open to changing and what you’re not open to changing, but that’s going to drive the whole modeling process and the whole testing process.
—Jacques Mizrahi, CEO, SwissJust USA
The United States is a reliable and consistent economy with a long-standing history of growth. According to the economics research firm, Focus Economics, it will most likely retain the title as the world’s largest economy, with a forecasted GDP of $25.3 trillion (USD) in 2024. In addition to the favorable economic climate, in comparison to many other countries, the U.S. is a wealthy nation with over 320 million people, many of whom like to shop.
The world is now flat. We now all compete on a level playing field: e-commerce. Hence, we will have to find a way to create a virtual product demo experience (which includes the Consultant) that is leaps and bounds better than what e-commerce pure-plays can offer without a Consultant. This hybrid will be based on some “push” e-commerce complemented by the personalized advice from the Consultant. If not, it will be hard for us to stay alive and compete when we carry a 40 percent to 45 percent cost of compensation plans, and they don´t.