Travis Ogden, CEO of Isagenix
Travis Ogden talks about dramatic growth, changing public perception and adrenaline-inducing sports activities.
SSN: In just six years, Isagenix has nearly tripled its revenue from $334 million to $958 million. Your greatest revenue jump was between 2013 and 2014, when the company had a $277 million increase. The second-highest increase was between 2014 and 2015, at $165 million. What propelled that growth?
There were several things going on during those periods. First, we had some significant performance from a couple of international markets. Most notable is Australia, which really kicked in during that timeframe. Second, we had some new product and category launches during those periods, including our performance line which appeals to athletes as well as an energy line and a skincare line. Although we also entered several new markets during that time period, their contribution was not as significant. So, we really attribute the big increase in sales during that period to the performance in our established international markets and to new product launches.
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