Jean-David Schwartz, CEO
His thoughts on the acquisition of Arbonne by Groupe Rocher.
SSN: What motivated Groupe Rocher to purchase Arbonne last spring?
For three or four years, Bris Rocher, the grandson of founder Yves Rocher, had been looking for an international extension. Groupe Rocher wanted to expand internationally, specifically in English-speaking countries where they aren’t as strong, such as in the U.S., the U.K. and Australia. This led to searching for a good partnership that could foster, guarantee and sustain what Groupe Rocher represents. Groupe Rocher is a very Europe-centric company with a lot of great business there. They are No. 1 in France, and rank high in other countries like Russia and Germany.
Originally, Groupe Rocher was mainly a retail company. Bris wanted to rebalance this business model because, you know, retail has been struggling for everyone. It’s been tough. He wanted to expand in a way that would guarantee a future, growth and development. Bris could have made a different choice like e-commerce, but he had a conviction for direct selling.
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