Wildly popular messaging and commerce app crucial for direct sellers in China
By: David Rauf
China is the second-largest market for direct selling behind the United States, accounting for almost $24 billion in sales last year. And nearly all e-commerce in China flows through WeChat.
A new Trump administration ban on the China-owned app WeChat has been narrowed to only bar its use in the United States, as opposed to a potential worldwide prohibition that would have devastated the ability of direct selling companies to compete in the highly-lucrative Chinese market.
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