Direct Selling Companies Make Philanthropy a Core Mission, Impacting Millions

Creating lasting legacies through charitable giving and passion-driven support is a cornerstone of the channel

“It’s humbling to see the impact Reliv, our Ambassadors and the Reliv Kalogris Foundation (RKF) have had.” Scott Montgomery, President, Reliv

By:  Jenna Lang Warford

Direct selling is a channel driven by passion: that of the founders, the executive teams, support staff and, perhaps most of all, the sales field. So it’s no surprise that charitable giving is a prevalent component in many companies. While a few companies may have brought their charitable foundations more to the forefront due to Millennials’ and Gen Z’s drive to have careers with a cause they’re passionate about, most were already active and vocal about their give-back positions—some of which directly align with the company’s products.