Highlights from tech experts’ Social Tech Update columns of 2022

Over the past year, our contributors covered a number of social selling tech strategies making inroads in the channel. For our year-end roundup, we’ve selected their most important takeaways to help direct sellers have an even stronger 2023. Please visit SocialSellingNews.com for the complete articles.

USING LEADING INDICATOR DATA TO CHANGE THE REFERRAL MARKETING GAME

March 2022 Issue By Ben Dixon, Naxum Online Marketing Services, LLC

Presently, there are companies creating online platforms and mobile phone apps that feel like a top leader is suggesting what to do throughout the day. The power of these predictive action platforms is that the field adopts and uses them at high rates to bring real-time feedback loops of actual data.