How Is That Working For Us?

Direct selling’s perception problem is largely self-inflicted

Word count: 838

By:  Steve Jamieson

Since the Federal Trade Commission (FTC) announced the AdvoCare settlement, the reaction from many industry executives, attorneys and experts has followed a common theme: “The regulators do not understand our industry, and AdvoCare and their distributors are the true victims—not the people the government is purportedly trying to protect. We are right, and they are wrong!”