This month, SSN interviewed Melissa Thompson, founder and CEO of luxury beauty company Bellame. For over 20 years, she held executive positions with top companies in beauty and social selling, including Avon and Stella & Dot, before launching Bellame in 2018. She lives in the San Francisco Bay Area with her husband.
What is most essential for increasing enrollments in 2019?
Melissa Thompson, CEO, BellameOur clear focus this year is to continue embracing technology and the social platforms that not only make doing business with us easy, but enjoyable. Prospects are savvy, they will know more about us by spending a few minutes on our website and social platforms before they ever have the chance to hear the details of our opportunity. Eighty-five percent of consumers research online before making a purchase. We need to expect they’ll do their homework on a choosing a side gig as well. From the ease of navigating our website to the ability to connect with our tribe 24/7, attracting the new wave of entrepreneurs is meeting them where they live… online.