Direct sellers of wellness products should prepare for a new normal on Facebook
By Zach Arrington
Given direct sales’ huge presence in the health and wellness market, this change is sure to affect one of the channel’s biggest marketing tools.
Facebook took health-related direct sellers by surprise in a recent announcement of new changes to its algorithm which could have a significant impact on companies and their independent consultants who use Facebook to promote their businesses.
In the July 2 announcement, Product Manager Travis Yeh wrote, “We know that people don’t like posts that are spammy, and misleading health content is particularly bad for our community. So, last month we made two ranking updates to reduce posts with exaggerated or sensational health claims and posts attempting to sell products or services based on health-related claims. Posts with sensational health claims or solicitation using health-related claims will have reduced distribution.”
Reevaluating the way others look at our industry can change our perspective
By Michel Bayan is co-founder and CEO of predictive analystics firm DirecTech Labs.
Different people need different experiences with our brands in order to maximize the value we get from them and the value they perceive from us.
There recently has been a lot of thoughtful talk about the evolving regulatory landscape concerning direct and social selling. One perspective important to consider is that of the Federal Trade Commission (FTC). We are inclined to dismiss those who oppose the direct selling industry without understanding their motivation and view them as “wrong.” However, it’s likely they consider their work to be noble.
A company dominates when leadership creates and employees innovate
By Steve Jamieson, founder and CEO at Dallas-based consulting firm Working Social.
Innovation does not happen in a suggestion box, it’s a culture, and a system.
Edison invented the process whereby leadership creates and employees innovate so a company can dominate the competition.