Many companies experiencing growth during the pandemic
Herbalife has reported very good results for the second quarter, especially here at home. USANA has raised its full-year guidance as well based on a global increase in customers. This is most welcome news during the pandemic.
We continue to hear stories anecdotally from other companies that their businesses are growing during this time that we were all so unsure about. It seems those growing are primarily engaged either in health and wellness or home-related goods, such as kitchenware and bakeware.
While we certainly don’t want to minimize poor outcomes for anyone else, an uptick in sales and consultant count during this time has been a welcome surprise for many.
Herbalife has experienced a staggering and, I’m sure, most-welcome increase all over the world. But I think it might be the North American sales, up 39 percent year-over-year, that feel the best. For many companies, North American increases have been few and far between, and certainly not often this large.
President John DeSimone credits engaged distributors with the increased activity and growth. The only region reporting a decrease for the quarter is Asia Pacific, down 5 percent.
Another area of surprise for many is the soaring attendance at virtual events. It has been generally believed that a virtual event wouldn’t attract dramatic attendance, and maybe that would be true under normal circumstances. It’s another small blessing during this crazy time. In our Getting Real section (see page 26), we introduce you to a “new to the channel” performance supplement company named Xendurance. I had a lovely conversation with CEO Jason St. Clair. I think you’ll find their story interesting, especially the success they’ve had in social selling.
We hope you enjoy reading this issue of Social Selling News, and wish you the best as fall moves in full force.