Tide is launching an on-demand laundry and dry cleaning drop-off and pick-up service available at over 2,000 locations by 2020.
The drop-off boxes will be located at various locations in urban areas such as apartment buildings, offices, and supermarkets. The Procter & Gamble brand will offer a dedicated app that will alert customers when clothing is ready to be picked up at pick-up locations. College students will have the option to purchase a monthly laundry plan and drop clothing off at one of the Tide laundry trucks that regularly visit college campuses.