The world is now flat. We now all compete on a level playing field: e-commerce. Hence, we will have to find a way to create a virtual product demo experience (which includes the Consultant) that is leaps and bounds better than what e-commerce pure-plays can offer without a Consultant. This hybrid will be based on some “push” e-commerce complemented by the personalized advice from the Consultant. If not, it will be hard for us to stay alive and compete when we carry a 40 percent to 45 percent cost of compensation plans, and they don´t.
-— Jacques Mizrahi, CEO, SwissJust
In addition to providing superior products and services, network marketing companies in 2021 must have superior internal operations. Adaptability and intelligence will rule the day this year, more so than in years prior. We’re swimming in an ocean of uncertainty due to the pandemic and a chaotic political environment. The superior companies of 2021 will have the ability to learn fast, move fast, communicate well, and provide their leaders with cogent solutions.
-— Kevin Thompson, Partner, Thompson Burton Law Firm
It’s retention because our retention is a key metric that tells us how much value we give to and get from the market and society in general. When our retention is higher it’s only because consumers are having a better experience with our brands. When that happens, the rewards are greater than we can imagine. Financially, the math is obvious. Nothing brings growth and stability like better retention. But from a brand equity and regulatory point of view, better retention means we’ve solved most of the issues that have cast a shadow over our industry. Retention is the holy grail.
-— Michel Bayan, Founder/CEO, DirecTech Labs
While last year was about transitioning social selling businesses to a virtual world, 2021’s focus will be on making long-term technology investments to continue to scale and grow. Companies that modernize their e-commerce experience and the solutions provided to their social sellers, in particular, will be the most resilient in a post-pandemic world. While there may be the temptation to change everything all at once, from my experience, the companies that see the most successful technological transformation are those that carefully plan these changes one step at a time.
-— Amal Aziz, CEO & Co-founder, AMI
It’s no surprise to direct sellers that our distributors and customers are expecting a lot more from their brands in 2021. To exceed expectations, companies need to continue assessing all current user journeys and embrace new ways to analyze data, implement modifications, and better serve buyers in omni-channel environments. Embracing tech advancements will be critical to adapting in real time. Over 2.14 billion people worldwide are expected to buy goods and services online this year, up from 1.66 billion digital buyers in 2016 (Statista 2021). Want market share? Go digital. Be agile. Reward loyalty.
-— Meredith Berkich, Chief Growth Officer, Jenkon
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