Create Opportunity for Others, Be a Blessing to those We Serve, and Have Fun, Make Money are all a part of our mission statement. We memorize it, we share it and we create conversations around these points ALL THE TIME! Every training, every individual coaching session, every rep conversation and all of our daily, weekly, monthly and annual rep recognition centers around these core values; they shape our world. We have found that by keeping these values in the forefront of the language we use and the conversations we have, we are able to keep the main thing as the main thing.
-— Britney Vickery, founder and CEO, Initials, Inc.
In the church that my wife and I attend, I shared with the leadership team the concept of morning team rallies, where all the volunteers are acknowledged and celebrated for their efforts. Sharing how the core values can be implemented in our everyday lives has caused our team to take pride in not only memorizing the values, but sharing them with new team members. We challenge team members to take a photo of them putting our core values in action and posting it on social media. Seeing your core values living and breathing in motion is a great way to ensure “they got it!”
— Terry Briggs, co-founder and president, JemAdorn
For 20 years, consultants have joined our company. Our 10 core values are in the home office, shared with consultants, and reinforced at leadership and company-wide events. The message of who we are and what we believe are clear, so that every consultant knows what and who they are joining. People find their space and voice; however, they have to remain in alignment with our 10 core values. If those core values are breached, one must be strong enough to protect the culture with clarity and kindness, and defend the values. I believe it is our secret to longevity!
-— Nancy Bogart, founder and CEO, Jordan Essentials
At 4Life, we are clear and concise about our core values. We want customers and distributors alike to know what they should expect from us. To begin with, we provide scientific validation and a money-back guarantee. Our commitment to science generates a trust and confidence that we then cultivate in the areas of success and service. We endeavor to emulate the leadership qualities we look for in the field. We listen; we engage. Core values are fixed, but there’s lots of flexibility between people who share them! Alignment begins with keeping brand promises and continues by constantly extending ourselves to others.
-— Trent Tenney, senior vice president,
worldwide sales, 4Life Research
Above all, corporate management must be in agreement with what the values are, and what it looks like to live them every day. When management is living and being held accountable to your core values, distributors in the field will do the same. Create a secure and consistent workforce with total alignment from the top to the bottom and the bottom to the top. Further reinforce alignment by always recognizing and rewarding those who are living examples of your core values. Who you recognize on stage says more about your values than any training ever could.
— Kenny Rawlins, CIO, InfoTrax
Don’t just share values as a part of your company narrative, show how you act on those values. Independent Business Owners will choose to join and stay with companies that they know emulate their own values. Find a variety of ways for your field to be a part of representing those shared values. Those experiences will be far more meaningful than any earning metric or bonus they could receive.
— Wendy Yurgo, CEO and president, Metricsglobal
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