By Corinne Lincoln-Pinheiro
Properly crafted, gamification can improve retention, recruitment and sales.
“It not only provides ‘visualization’ of distributors’ performance, but it also creates a social community and friendly competition, by bringing distributors together in a game-like environment.”
— George Elfond, CEO, Rallyware
“Direct sales and its entire methodology and processes are a gamified type of application, with compensation metrics, mechanisms, and multi-level tiers of recognition.”
— Sebastian Leonardi, President, DSXGroup
“We like earning things like badges and prizes and advancing levels. It’s this basic concept that we all intrinsically knew as children playing games.”
— Brian Palmer, CEO, Krato
“Gamification is important because the independent salesforce needs a path to success and many coming into direct selling companies haven’t been trained,” says Brian Palmer, CEO of software firm Krato. “It creates a fun learning environment and promotes greater engagement, longer retention, and higher revenue per order.”
Gamification is the application of game mechanics into non-gaming activities, and for direct sellers, can influence sales strategy, onboarding of new consultants, marketing campaigns and promote higher levels of performance.
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