Direct selling companies must innovate to stay competitive.
Note: The following is part of a series “New Pressures on the Direct Selling Channel.” This segment deals with the pressure resulting from innovative tech developments in other retail segments that increase consumer expectations.
As store and online retailers continue to push the envelope in terms of functionality and speed, a service standard experienced anywhere is very soon expected everywhere
In the very human business of social selling, exotic digital technology have taken a back seat to one-on-one interactions and tried-and-true business processes that emphasize personal relationships. But all consumers, including independent distributors, are becoming accustomed to more innovative technologies as part of their usual shopping experiences in other channels.
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