Demographic trends point to the importance of personal connection
Hello friends!
In my reading and research this past month, I have come across several interesting discussions and articles about a topic that I have been thinking alot about lately—as it applies to direct selling as well as to all of the interactions that we have in our day-to-day lives.
That topic is authenticity.
Having spent a large part of my career in sales, I learned first-hand how important authenticity is to establishing lasting relationships, not only with customers, but with colleagues and superiors. I was very intrigued to see several stories that recently discussed the finding that authenticity appears to be particularly important to Gen Z consumers as they interact with the companies, brands, influencers and creators of today’s marketplace and social commerce platforms.
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