New publication expands and replaces 1998’s dietary supplement guidance to cover all health-related products
On Dec. 20, 2022, the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released the first revision to its business guidance of health products in 25 years. The newly released Health Products Compliance Guidance is a significant update to the Commission staff’s 1998 guide, Dietary Supplements: An Advertising Guide For Industry.
As evidenced by the change in its title, one of the major changes to the guidance is that all health-related claims will now be covered—not just the marketing of dietary supplements. The agency has incorporated decisions from many of the law enforcement actions that were brought since the previous guidance was released in 1998.
Furthermore, the new publication includes other FTC guidance updates that have been made over the past few decades, such guidelines on testimonials and endorsements as well as the policy statement on the marketing of homeopathic drugs.
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