Home Features

Features

Getting Real with Pure Romance President & CEO Chris Cicchinelli
Direct SellingFeaturesGetting Real InterviewsNews

Getting Real with Pure Romance President & CEO Chris Cicchinelli

How openness to change propelled Pure Romance to the next level

This month, SSN interviewed Chris Cicchinelli, president and CEO of Pure Romance, where he leads business development, operations, sales, and marketing. Cicchinelli started working at Pure Romance to help his mother, company founder Patty Brisben, grow the business. It is now the world’s largest in-home/virtual party company of its kind, with revenue over $250 million today. By:  David Bland Founded: 1993 Location: Cincinnati, OH Website: pureromance.com   SSN: You have a book coming out, The Secret Is You. What was your inspiration to write it? What was the most important thing you wanted to convey? 

Please log in (or register) to continue viewing this content.

May 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
Texas Pulls Plug on Energy Direct Seller Griddy
Cover StoryDirect SellingFeatures

Texas Pulls Plug on Energy Direct Seller Griddy

Electric wholesaler succumbs to historic winter storms

By:  David Bland
No choice but to power down. —Michael Fallquist, CEO, Griddy
Griddy turned their customers into amature energy traders, because they were fully exposed to the market. —Rob Snyder, Founder and General Partner, Kynect
Texas-based direct selling electricity provider Griddy was abruptly banned from the power market on Feb. 26, capping a chaotic two-week period for the 4-year-old energy retailer brought on by historic winter storms no one was prepared for.  The storms not only paralyzed the state of Texas but drew national attention to its deregulated power grid, as well as to the tenuous relationship between electricity retailers, consumers, and operators in the Lone Star State.

Please log in (or register) to continue viewing this content.

April 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
Positive Outlook for Public Companies
Cover StoryDirect SellingFeatures

Positive Outlook for Public Companies

Tupperware, Herbalife, USANA, Primerica lead 2020 growth; LifeVantage stumbles

By:  Dave Rauf

Tupperware

Tupperware’s turnaround story continues to evolve. The maker of food storage containers, kitchen goods and beauty products reported its second consecutive quarter of year-over-year sales growth in the fourth quarter of 2020, according to recently released earnings.  Fourth-quarter revenue and profit were both up in the three-month reporting period. And company executives say they’re more confident that improving financials are a sign the direct selling giant is on the path to recovery after years of revenue declines and falling stock prices.

Please log in (or register) to continue viewing this content.

April 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
New Strategies Emerge from Months in Lockdown
Direct SellingFeaturesNews

New Strategies Emerge from Months in Lockdown

Direct sellers rewarded with new insights after adjusting to challenges of pandemic

By:  Claire Wilson
We are coming to learn that the in-person aspect isn’t as important as we thought it was. —Sean Eggert, CEO, Hanna Shea Executive Search
COVID-19 forced many changes to commerce over the past 12 months. With the rollout of vaccines and a gradual return to normal social interactions, business practices will begin to shift back as well. 

Please log in (or register) to continue viewing this content.

April 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
Section 13(b) Proponents Target Direct Sellers During COVID-19 Congressional Hearing
Cover StoryDirect SellingFeatures

Section 13(b) Proponents Target Direct Sellers During COVID-19 Congressional Hearing

Undeterred by expected Supreme Court loss, advocates push Congress to strengthen FTC

By:  David Bland
Taking money away with civil remedies is not going to keep serious bad guys from doing what they do. The only solution there is cooperation with criminal enforcement authorities to take away their freedom. —William Kovacic, Former Chair, Federal Trade Commission
Consumer advocates and Federal Trade Commission (FTC) proponents continue to have the ear of Congress in their push to bolster the full range of the FTC’s enforcement powers under the looming U.S. Supreme Court decision this summer—AMG Capital Management v. FTC—one that will determine the agency’s authority to obtain monetary awards under section 13(b) of the FTC Act.

Please log in (or register) to continue viewing this content.

March 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
A Pandemic-Era Shift Away from Brick and Mortar Powers Direct Sales E-Commerce Boom
Cover StoryDirect SellingFeatures

A Pandemic-Era Shift Away from Brick and Mortar Powers Direct Sales E-Commerce Boom

Direct sellers rewarded with growth as they quickly adapt to the times

By:  Dave Rauf
“The coronavirus has changed the industry, and those are changes we are going to see stick around even after the vaccine. Companies that have embraced these digital solutions will be better off for it.” —McKinley Oswald, president of global sales, Verb Technologies
If you had asked direct selling consultant Andi Sherwood last spring whether direct sellers would truly flourish in a pandemic-induced, pure e-commerce environment, she would have had some doubts. This assumption proved to be a common one among execs in the channel, especially as COVID-19 spread across the globe and lockdowns forced people to shop online in record numbers.

Please log in (or register) to continue viewing this content.

March 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
LuLaRoe Settles DSA-Supported Lawsuit
Direct SellingFeaturesNews

LuLaRoe Settles DSA-Supported Lawsuit

Women’s clothing company will pay $4.75 million to resolve pyramid suit

By:  SSN Staff
Every Washington retailer who lost money under LuLaRoe’s pyramid structure will receive restitution. —Bob Ferguson, Attorney General, Washington State
California-based direct seller LuLaRoe has settled with Washington State Attorney General Bob Ferguson to end a consumer protection lawsuit filed by the AG in January 2019. Ferguson accused LuLaRoe of violating the Washington Antipyramid Promotional Scheme Act and the Consumer Protection Act.

Please log in (or register) to continue viewing this content.

March 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
Newer Posts
Older Posts