DSSRC Updates Reporting to Increase Transparency, Motivate Positive Change in Direct Selling

By:  Peter Marinello, Guest Contributor

Peter Marinello is Vice President at BBB National Programs and Director of DSSRC.

Transparency is a hallmark and cornerstone of all industry self-regulatory endeavors, and the independent watchdog
program for the direct selling industry, BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), is no exception.

DSSRC, an independent program developed in partnership with the Direct Selling Association (DSA), was designed to help support accountability and consumer protection in the direct selling industry. 

The council’s role is to help ensure that direct selling companies are making truthful, accurate claims about the products they sell and about the opportunity to earn income with the business.