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Global direct selling sales and participation increase in 2021

By:  SSN Staff

The World Federation of Direct Selling Associations (WFDSA) this week released its report on global direct selling’s sales and salesforce for 2021. The Washington D.C.-based organization announced worldwide direct sales of $186.1 billion for that year, representing a year-over-year increase of 3.3% when excluding China and a 1.5% increase including China, based on a constant currency basis. By using constant currency to report sales figures, the impact of foreign exchange is negated.

The three-year compound annual growth rate spanning 2018-2012 was reported as 3.8%, excluding China and -0.1% with China included. The report notes that during Q1 of 2019, the Chinese government implemented a 100 Day Review of the nutrition supplement industry, which “had a significant impact on certain sectors of the industry.” This problem was dramatically compounded by the disruptions associated with COVID-19 that were occurring at the same time.

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