social selling
Facebook influences more buying decisions than any other social media platform, according to a new survey from business site The Manifest. In fact, Consumers are more likely to buy from a brand on Facebook (52 percent), than on Instagram, Pinterest, Twitter, YouTube, Snapchat, LinkedIn and Reddit combined (48 percent). This may be due to Facebook’s standing as the largest social network, according to some digital marketing experts, especially since the platform has been around for many years now. Still, social media offers connection, whether personal or business, and that creates trust with a brand and adds value. But it doesn’t stop there. Interaction is key, and customer service is invaluable when creating customer loyalty.
As a company, you can take the Likes at face value, but respond to those that leave reviews (31 percent), mention brands on their own profile (22 percent), direct message brands (20 percent) and tweet at brands (18 percent), because they could result in loyal customers.
Her thoughts on being authentic and maintaining deep connections in the age of social media
This month, SSN interviewed Melissa Thompson, founder and CEO of luxury beauty company Bellame. For over 20 years, she held executive positions with top companies in beauty and social selling, including Avon and Stella & Dot, before launching Bellame in 2018. She lives in the San Francisco Bay Area with her husband.
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Personal recommendations by influencers represent modern ‘word-of-mouth’ advertising
By Stephanie Ramirez
Advocacy marketing network firm ExpertVoice conducted a survey and found that 82 percent of respondents said they were highly likely to follow a micro-influencer’s recommendation.
“The old way of doing things in direct sales is just not working anymore.”
—Heidi Johnson, national director of sales, BIOHM Health
What was once a simple marketing tactic has grown into an essential part of a robust marketing and selling strategy. Google searches on the term “influencer marketing” have increased 1,500 percent over the past three years, with no decrease in sight.
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