By Teresa Craighead
Direct sellers of “sin” products battle stigma and other hurdles yet continue to thrive.
“When people first hear about [our company] the first thing they jump to is ‘Oh my God, it’s a seedy company whose parties are probably an orgy-fest. Everyone’s going to be wearing fishnet stockings and high heels.’ Nothing could be further from the truth.”
—Chris Cicchinelli, CEO, Pure Romance
“It will take some time for the public to re-learn the many uses for industrial hemp.”
— Whitney Buchanan, managing member, Hale
Products traditionally thought of as the merchandise of “sin”—adult bedroom toys, cannabis products and alcohol, to name a few—are currently exploding in popularity in the direct selling channel. The companies offering them, however, must overcome significant challenges, including bans, values-based objections, conflicting regulatory guidance and even legal ambiguity.
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