By Teresa Craighead
Policing agency now active; aims to monitor and enforce policies on all companies in the channel.
“The message I want to impart and what I want to instill in your compliance protocols is to take it seriously and get it right.”
—Lois Greisman, associate director, division of marketing practices, FTC
The self-regulatory body will monitor and act upon all companies identified as direct sellers and multi-level marketers, whether or not they are members of the industry association.
“... any companies or operations that choose not to cooperate can be identified to the government for further action, and to the public as those who will not cooperate.”
—Joseph Mariano, president, DSA
Last August, Social Selling News reported on the U.S. Direct Selling Association’s (DSA) announcement of the formation of a new self-regulatory body that would monitor and act upon all companies identified as direct sellers and multi-level marketers, whether or not they are members of the industry association.
The entity is now live and has a name: the Direct Selling Self-Regulatory Council (DSSRC). It is staffed and ready to work as of January 1, 2019.
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