Learn best practices for optimizing growth online
By: Jenna Lang Warford
”Marketing people that do not know how to sell or do not understand our business model can create a lot of challenges with a traditional understanding, because they have transactional mindsets and we're a people-centric business.” —Gordon Hester, General Manager of Sales for U.S. and Canada, PM International
Creating a strong strategy to support distributors in the digital marketing and commerce realm is top of mind for channel executives.
Digital has surpassed “look what we are providing for our field” and entered the realm of “this is the minimum, executing well is required.”
Scott Kramer, CEO of MultiBrain, clarifies this by saying, “Executive teams need to understand that digital touches every aspect of the business. This isn’t just a function of sales or IT. Best practice is making sure that digital, digital intelligence, and aptitude are in all departments: sales and marketing, training, sales development, and of course, technology.”
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